Global Email Marketing Specialist, EMEA

Skyscanner (Edinburgh, UK) - Aug 11, 2019
Marketing Email

Skyscanner is a leading global travel search site and app, a place where people are inspired to plan and book direct from millions of travel options at the best prices. We employ over 1000 staff across eleven offices globally, and, having reached market leader status, we were recently acquired by Chinese online travel company Ctrip in a deal valued at £1.4bn. While we remain operationally independent, our acquisition by Ctrip allows us to take the business to the next level of accelerated global growth. It’s a hugely exciting time for Skyscanner and the over 80m people who use us every month. We are unbiased and free, and our secret is in our unique proprietary technology that connects people directly to everything the travel industry has to offer.

The Global Email Marketing Specialist, EMEA is responsible for supporting our EMEA markets in the Global Lifecycle Marketing organization. You will contribute to key lifecycle strategy decisions to ensure our customer journey is a traveller-first one that is driving value to the business’ bottom-line.
The ideal candidate will have hands on experience standing up a customer communications strategy, executing an email marketing program and driving business value. They will love both the creative and analytical sides of email/push marketing and understand the importance of personalized, relevant customer communications along the customer journey. The Global Email Marketing Specialist, EMEA will execute against a Global Lifecycle strategy but ensure we have a clear understanding of unique needs, requirements or differences in our EMEA region and its markets.

Key Responsibilities

  • Support the Global Lifecycle Marketing strategy and team in increasing customer activation, driving early life retention and building long term brand loyalty
  • Be a key representative of our EMEA markets in the room, bringing key regional level and market level insights in which to inform strategic decisions
  • Support EMEA specific research projects to inform new communication tests, product decisions, new customer journeys and lifecycle programs
  • Partner with content, editorial and localization teams to support scoping, executing and scaling any translation, editorial or content marketing needs specific to our EMEA markets
  • Keep a strong pulse on the latest tools and strategies in which to reach potential customers, engage them and increase customer retention
  • Champion lifecycle marketing and email as a channel across the company, being a catalyst for increasing awareness of the customer journey and its needs

Skills and Experience

  • Ability to demonstrate suitable Lifecycle Marketing experience, in the consumer technology space
  • Proven track record of executing a Lifecycle marketing strategy that converts traffic, increases customer retention and drives business value
  • Experience working across Global/Regional structure is highly preferred, but not required
  • Hands on examples of past projects involving customer engagement, communication, increasing LTV, and driving loyalty
  • You are an excellent communicator (written and verbal)
  • Passion for building products, experiences and customer journeys that engage customers and inspire them to take action

Closing date for applications is Tuesday 27th August, 2019.

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