Senior Manager - Editorial Content


Skyscanner is a leading global travel search site and app, a place where people are inspired to plan and book direct from millions of travel options at the best prices. We employ over 1000 staff across 11 offices globally, and, having reached market leader status, we were recently acquired by Chinese online travel company Ctrip in a deal valued at £1.4bn. While we remain operationally independent, our acquisition by Ctrip allows us to take the business to the next level of accelerated global growth. It’s a hugely exciting time for Skyscanner and the over 80m people who use us every month. We are unbiased and free, and our secret is in our unique proprietary technology that connects people directly to everything the travel industry has to offer.

We put our travellers at the heart of everything we do and want that to shine through in every sentence we write.

We're looking for a brilliant editorial lead to create our regional editorial strategy, writing and commissioning compelling and emotionally engaging editorial content for our website, social channels and organic search. While you have a passion for SEO and current trends, your obsession lies in writing for people, rather than machines. 

You'll commission, write and edit everything from on-brand, inspirational destination pages to trend-based news site articles. Working with a small talented team of in-house writers, you'll also use your extensive contacts to build a large global network of expert travel freelancers to manage editorial content.

You'll help lead the discovery of new topics and areas of editorial expertise for the company, as well as the optimisation of existing content. In partnership with our data science team, you'll strive to find new way to turn numbers into valuable insights that will support our editorial aims and inspire travellers to make the very best travel choices.

You get under the skin of business objectives and deliver copy that is free of cliches and ranks well for search. Working alongside teams focused on increasing conversion, engagement and website traffic, you'll be hungry to understand the performance of your content and seek to scale your successes.

Finally, as a guardian of our brand voice, your naturally warm and conversational tone is matched by your creative flair. Oh, and you come full of enthusiasm and brimming with fresh ideas our travellers will love.

About you:

  • Your portfolio speaks for itself. You've earned your stripes in travel or lifestyle writing, and have the projects to prove it.
  • You know the importance of creating compelling and useful articles, landing pages and newsletters while making sure relevant copy is optimised for SEO.
  • Working with translation teams and remote freelancers doesn't phase you. You're aware of localisation best practices and are the guardian of maintaining a unified voice across languages.
  • You know how to make everything helpful, friendly and distinctly Skyscanner - from routes and destinations pages, to news and travel features.
  • You can demystify complex jargon, data and language into something everyone can understand.
  • Highly curious, you value the importance of user research and you learn through experimentation and testing. If something isn't working, you adapt and improve.
  • Understanding what is practical and what causes problems, you can form proposals around these constraints and opportunities.
  • You're a travel junkie, committed to improving the industry and helping people have the very best experience.

What you'll be doing:

  • Writing creative, engaging and valuable on-brand editorial content for travellers.
  • Helping to manage the global editorial content calendar, coordinating with SEO and regional leads on targets and strategy.
  • Creating an editorial strategy for your region, informed by keyword research, product and the latest travel trends.
  • Proactively seeking areas for improvement in our global editorial strategy, identifying solutions and communicating across teams.
  • Communicating editorial opportunities and risks across all parts of the organisation (including overseas markets).
  • Analysing top performing pages and carrying out experiments to increase engagement
  • Identifying opportunities for optimisation and areas for improvement the funnel.
  • Connecting the dots between products and platforms, identifying cross-over and finding solutions that create consistency.
  • Acting as a point of contact and source of expertise for editorial writing and suggesting ways to improve existing processes.
  • Working with designers, product managers, engineering developers and business owners to define and deliver the best experience for travellers.
  • Working closely with translation teams and local freelancers to ensure messaging and tone of voice is kept consistent across all languages.
  • Working alongside other copywriters and reporting to the Principal Copywriter.
  • Evangelising for readability, usability and creativity.
  • Helping colleagues become better writers by sharing best practice, collaborating, training.

Skyscanner can offer you large scale, complex problems where you can reach 80 million users whilst enjoying a high level of autonomy and influence and a flexible working environment where you can thrive.

Don't forget to mention that you found the offer on Triptipedia!

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