Content Writer

Skyscanner (London, UK) - Jun 23, 2019
Content Writing

Skyscanner is a leading global travel search site and app, a place where people are inspired to plan and book direct from millions of travel options at the best prices. We employ over 1000 staff across 11 offices globally, and, having reached market leader status, we were recently acquired by Chinese online travel company Ctrip in a deal valued at £1.4bn. While we remain operationally independent, our acquisition by Ctrip allows us to take the business to the next level of accelerated global growth. It’s a hugely exciting time for Skyscanner and the over 80m people who use us every month. We are unbiased and free, and our secret is in our unique proprietary technology that connects people directly to everything the travel industry has to offer.

We put our travellers at the heart of everything we do and nowhere does that matter more than in our copy. First and foremost, we're looking for a cracking writer to create compelling and emotionally engaging editorial content across our website and other channels. While you have a passion for SEO and current trends, your obsession lies in writing for people, rather than machines.

As you might have guessed, this role isn't about keyword stuffing or building artificial links. Instead, you'll write everything from on-brand, inspirational destination pages to trend-based news site articles. You'll lead the discovery of new topics and areas of editorial expertise for the company, as well as the optimisation of existing content.

Working alongside a team focused on increasing conversion and website traffic, you'll know be keen to understand the performance of your content. Working with our SEO specialists, you are interested in how we can turn data into valuable traveller insights that will provide strategic direction to our editorial.

Finally, as a guardian of our brand voice, your naturally warm and conversational tone is matched by your creative flair. You get under the skin of business objectives and deliver copy that is free of cliches and ranks well for search. Oh, and you come full of enthusiasm and brimming with fresh ideas our travellers will love.

About you

  • Your portfolio speaks for itself. You've earned your stripes in content and/or creative writing and have the projects to prove it.
  • You know the importance of creating compelling and useful content while making sure copy is optimised for SEO.
  • Working with translation teams doesn't phase you. You're aware of content localisation best practices and how to maintain a unified voice across different languages.
  • You'll know how to make everything helpful and friendly - from routes and destinations pages, to email and push notifications.
  • You can demystify complex jargon, processes and language into something everyone can understand.
  • Highly curious, you value the importance of user research and you learn through experimentation and testing. If something isn't working, you adapt and improve.
  • Understanding what is practical and what causes problems, you can form proposals around these constraints and opportunities.
  • You're a travel junkie, committed to improving the industry and helping people have the very best experience.

What you'll be doing

  • Writing creative, engaging and valuable on-brand content for travellers.
  • Coordinating with SEO leads on content targets and strategy.
  • Helping to create an editorial calendar, informed by keyword research and the latest travel trends.
  • Communicating editorial opportunities and risks across all parts of the organisation (including overseas markets).
  • Working with product and marketing teams to analyse top performing pages and carrying out experiments to increase engagement
  • Identifying opportunities for optimisation and areas for improvement the funnel.
  • Connecting the dots between products and platforms, identifying cross-over and finding solutions that create consistency.
  • Acting as a point of contact and source of expertise for copy and suggesting ways to improve the way we write.
  • Working with designers, product managers, engineering developers and business owners to define and deliver the best experience for travellers.
  • Proactively seeking areas for improvement in our editorial and content strategy, identifying solutions and communicating across teams.
  • Writing creative interface and campaign copy when needed.
  • Working closely with translation teams to ensure messaging and tone of voice is kept consistent across all languages.
  • Working alongside other copywriters and reporting to the Principal Copywriter.
  • Evangelising for readability, usability and creativity.
  • Helping colleagues become better writers by sharing best practice, collaborating, training.

Skyscanner can offer you large scale, complex problems where you can reach 80 million users whilst enjoying a high level of autonomy and influence and a flexible working environment where you can thrive.

Don't forget to mention that you found the offer on Triptipedia!

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